MindfulPPL
MindfulPPL is a mindfulness studio with an accompanying a line of meditation props, guides and apparel to enable people to easily incorporate mindfulness into their daily lives.
THIC (The Hair Inspired Company)
THIC (The Hair Inspired Company) was created by hairstylist Morgan Tully. With nearly two decades in the business and a cult status within the Toronto beauty community, Morgan wanted to create a line of products unlike anything on the market. The mission is simple - to give people more good hair days. With a propriety blend of ingredients and a focus on natural, cruelty free high quality products, we created a modern brand that spoke to the calibre of THIC’s inaugural product that would set the bar for things to come. This project consisted of full branding design and copy development, paired with product packaging and an influencer gift box set.
Bold Skin Co.
Clean ingredients, cruelty free with scientifically proven results, Bold Skin Co. wanted to take a different approach to their natural skincare brand. Rather than opt for a neutral palette, we created a brand identity that focused on a bold logo (of course) accentuated with pops of colour and cheeky, unapologetic copy.
Sunroot Gifting Company
Sunroot Gifting Company was founded on the basis that all moments, big and small, deserve to be celebrated. With a focus on human connection, we created a brand identity that evokes feelings of excitement and inspiration through a joy-inducing colour palette, playful imagery, and a suite of logos and accompanying submarks that fortify the brand's values.