THIC (The Hair Inspired Company) was created by hairstylist Morgan Tully. With nearly two decades in the business and a cult status within the Toronto beauty community, Morgan wanted to create a line of products unlike anything on the market. The mission is simple - to give people more good hair days. With a propriety blend of ingredients and a focus on natural, cruelty free high quality products, we created a modern brand that spoke to the calibre of THIC’s inaugural product that would set the bar for things to come. This project consisted of full branding design and copy development, paired with product packaging and an influencer gift box set.

Chef and bread fanatic Matthew James Duffy exploded on the sourdough scene with over 77K social media followers. After fifteen years of international industry experience, from specialty bakeries to Michelin starred restaurants, Matthew is following his baking passion as a baking professor at Centennial College with online courses and consulting.