Shyla Blair
Shyla Blair is a brand that embodies connected nourishment through a range of functional offerings for both home and body, including its signature solid oil, one-of-a-kind ceramics, tea, and apparel. To craft a world that authentically reflects both the creator and the brand, I collaborated with the founder to develop a cohesive visual language, which is expressed through the packaging and e-commerce experience. To enhance customer engagement, I designed a series of interactive prompts for both online and off that encourage participation in gratitude practices, fostering deeper connections with the brand's ethos.
Heron House
Project Heron House aimed to create a unique brand identity and website that captured the essence of luxury and nature, setting it apart from other rental properties in Lake of Bays, Ontario.
THIC (The Hair Inspired Company)
THIC (The Hair Inspired Company) was created by hairstylist Morgan Tully. With nearly two decades in the business and a cult status within the Toronto beauty community, Morgan wanted to create a line of products unlike anything on the market. The mission is simple - to give people more good hair days. With a propriety blend of ingredients and a focus on natural, cruelty free high quality products, we created a modern brand that spoke to the calibre of THIC’s inaugural product that would set the bar for things to come. This project consisted of full branding design and copy development, paired with product packaging and an influencer gift box set.