Shyla Blair

Shyla Blair embodies connected nourishment through a range of functional offerings for both home and body, including a signature solid oil, one-of-a-kind ceramics, and apparel. To craft a world that authentically reflects both the creator and the brand, I collaborated with the founder to develop a cohesive visual language, expressed through custom packaging and a Squarespace-powered e-commerce experience that serves as an extension of the brand itself - a place to play and explore.

I designed custom dielines and packaging for products and mailers, incorporating details like stickers, tape, and inserts to elevate the unboxing experience. To deepen customer engagement, we created a series of interactive prompts—both digital and print—that invite participation in gratitude practices, reinforcing the brand's core values.

Photo by Shyla Blair