Matthew James Duffy

Matthew James Duffy is a chef and culinary baking professor renowned for his specialization in sourdough. With over 77k social media followers and fifteen years of international industry experience (from specialty bakeries to Michelin starred restaurants), Matthew wanted to personalize his brand with an identity that was both versatile and spoke to his passion for bread making. Since the goal of the brand was to be used on a multitude of products, both digital and physical, we created a suite of logos with a similar feel that could be applied interchangeably based on the context.

This project also encompassed digital design and a suite of recipe card templates that could be customized with the brand’s colour palette and icons.