Clean ingredients, cruelty free with scientifically proven results, Bold Skin Co wanted to take a different approach to their natural skincare brand. Rather than opt for a neutral palette, we created a brand identity that focused on a bold logo (of course) accentuated with pops of colour and cheeky, unapologetic copy. Assets like an illustrated icon set, brand guidelines and expertly sourced imagery were created for use on both packaging and social media, in order to ensure cohesiveness both online and off.

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