MindfulPPL
MindfulPPL is a mindfulness studio with an accompanying line of meditation props and accessories to enable people to easily incorporate mindfulness into their daily lives.
We created a full brand identity and website that communicates both stillness and inspiration. This brand aims to engage with those who currently incorporate meditation into their routine as well as beginners - it’s for everyone. A modern wordmark stands both on its own, as well as accompanied by a minimal sunrise icon in an alternate version of the logo. The sunrise imagery speaks to the inclusivity of MindfulPPL; both to the concept of mindfulness as a daily practice (for regulars), and symbolizes new beginnings (for those who are new to meditation).
We brought these principles into the studio’s physical space, a loft conversion located in the heart of Leslieville, Toronto. We achieved this through a focus on natural materials and clean, curved lines, and through drawing the focus away from visible technology. Clever storage ensures most supplies are hidden, while sheer linen curtains act as versatile room dividers. Suspended track lighting provides an even ambiance that’s ever-present, but easy to miss; the white hardware blends seamlessly with the ceiling and walls. A variety of greenery and potted plants bring life to this airy loft, and with them an element of continuous growth.
