WNDR LN
As WNDR LN's creative director, I led a comprehensive approach to showcasing the brand’s vibrant, unconventional tone and voice. Overseeing product packaging and in-store endcaps for WNDR LN’s launch into Target, I emphasized the brand's dedication to elevated, distinctive travel products. My responsibilities included directing the website build and social media asset design, crafting an integrated launch plan for Target.com, incorporating strategic email flows and content planning. From influencer gifting kits to shoot props, I worked with founder Tina Wells to curate the brand's messaging and aesthetic online and off, ensuring coherence and impact (leading the brand to a million-dollar launch). Additionally, I spearheaded the creation of all launch assets for the successful collaboration with Target for both in-store and online.
