montiii

montiii is a parent-founded company that creates sustainable, education-forward, functional furniture that provides learning opportunities for children in the home. Rooted in Montessori principles, these products aim to allow children to participate in everyday activities rather than being a passive observer. The goal of this project - in conjunction with an e-comm overhaul and launch into Indigo Kids - was to create a modern brand that spoke to values of quality and trust, while still feeling playful, and resonated with a clientele who values design as well as educational function. The brand identity is anchored by a modern logotype, accompanied by symbols for each statement in the brand mission, and a colour palette that feels organic and youthful.