Work In Progress
Work in Progress is a Toronto-based collective of therapists and social workers that aims to cultivate a like-minded and diverse group of mental health professionals.
We created a brand identity that evokes feelings of inclusiveness and comfort while incorporating growth-driven imagery. The goal was for this brand to feel cheeky yet approachable, striving to normalize therapy as a part of one’s ongoing self-care practice. The stacked “O”s in the logo represent momentum, with one in its still form and one at an angle signifying progression forward directly below it. This project consisted of full brand development, with accompanying social media assets and GIFs.
